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The Countdown Banner section is a full-width promotional banner with a live countdown timer. It includes an eyebrow, heading, body text, primary and secondary CTAs, and a configurable closing message that displays once the countdown reaches zero. Use it to build anticipation for sale launches, limited releases, or time-sensitive events.
Countdown Banner

How to Add the Section

  1. From your Shopify admin, go to Online Store → Themes and click Customize.
  2. Navigate to the page where you want to add this section.
  3. Click Add section and select Countdown banner.
  4. Set your start and end datetimes in ISO 8601 format, fill in the content, and click Save.

Section Settings

Content

  • Eyebrow: Small label displayed above the heading.
  • Heading: The main promotional headline. Supports rich text and italic emphasis.
  • Body: Supporting body text. Supports rich text formatting.
  • CTA text / URL: Inline primary call-to-action text and link destination.
  • CTA link text / URL: Secondary CTA link text and destination.

Timer

  • Start now: When enabled, the countdown starts immediately regardless of the start datetime — useful for testing or instant activation.
  • Start datetime: The date and time when the countdown begins. Use ISO 8601 format (e.g., 2026-06-01T09:00:00Z).
  • End datetime: The date and time when the countdown ends. Use ISO 8601 format (e.g., 2026-06-07T23:59:59Z).
  • Label days / hours / minutes / seconds: Customize the unit labels shown beneath each timer digit.
  • Timer aria label: An accessible label for the countdown timer, read by screen readers.

After Countdown

  • Closing label: Text displayed when the countdown reaches zero (e.g., “The sale is live →”).
  • Footer note: A small note displayed below the timer (e.g., terms or exclusions).
  • Sale over text: Message shown after the event has fully ended.

Style

  • Full width: When enabled, the section stretches edge-to-edge.
  • Color scheme: Choose a color scheme for the section.

Spacing

  • Padding top / Padding bottom: Control vertical spacing around the section.
Countdown Banner Settings