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The Newsletter Popup is a site-wide email capture overlay that appears after a configurable delay. It features a branded image panel, email signup form, success state, and full control over appearance timing and frequency. It is configured via Theme Settings → Newsletter pop-up, not as a page section.
Newsletter

How to Configure the Newsletter Popup

  • From your Shopify admin, go to Online Store → Themes and click Customize.
  • Click the Theme settings icon (gear icon) in the left sidebar.
  • Select Newsletter pop-up from the settings list.
  • Configure the behaviour, content, and style settings.
  • Click Save.

Settings

  • Enable pop-up: Toggle to activate or deactivate the newsletter popup across the entire storefront.

Behaviour

  • Delay before showing: Number of seconds after page load before the popup appears.
  • Show again after (days): Number of days before the popup is shown again to a returning visitor. Set to 0 to show on every visit.
  • Show on exit intent: When enabled, the popup triggers as the customer moves their cursor toward the browser address bar.
  • Storage key: The key used to track whether a visitor has already seen the popup. Change this key to reset the popup for all visitors.

Image panel

  • Image: Upload a branded image displayed alongside the signup form.
  • Image caption: A short caption displayed below the image.

Content

  • Eyebrow label: A small label above the heading.
  • Heading: Main popup heading. Supports rich text formatting.
  • Body text: Supporting copy. Supports rich text formatting.
  • Email placeholder: Placeholder text inside the email input field.
  • Submit button text: Label on the form’s submit button.
  • Disclaimer text: Small privacy or unsubscribe note below the form.
  • Decline link text: Label on the link customers can click to dismiss the popup without subscribing.

Success state

  • Success heading: Heading shown after a successful subscription.
  • Success body text: Message shown on the success screen.
  • Success CTA text: Label on the button that dismisses the success screen.

Style

  • Color scheme: Choose from your store’s defined color schemes to control the popup’s appearance.
Newsletter 1